We know the power of social media.
We know how instant it can be. How informing when used in the right way.
Whilst this website provided regular updates on how the great event was progressing, our audience demanded more.
The 21st century appetite is for information quickly and as it evolves.
Twitter and Facebook of course can provide just that.
Have a look at this great piece of analysis from Ian Thistlewood documenting how the Ashes Bike Ride unfolded via Twitter.
We detailed progress via the Club's Twitter account and through a special Ashes Bike Ride account.
And then, if you haven't already, sign up for the Twitter revolution.
To follow @CBHCC, click here and sign up.